On 22nd October, Polish game seller GOG - a part of CD Projekt - found itself in trouble again on Twitter. It had insensitively appropriated the trans civil rights hashtag WontBeErased. "Classic PC games #WontBeErased on our watch," it tweeted. "Yeah, how's that for some use of hashtags?"
GOG quickly deleted the tweet but not before the internet noticed, and a stink was kicked up. Not only was it a problem on its own, but it was the third problematic tweet in a handful of months from inside CD Projekt. Once is a mistake; three times?
A day after the #WontBeErased tweet, a response appeared, but it wasn't an apology. "Yesterday, we posted a tweet containing a trending hashtag as a pun," it said. "The tweet was neither intended as a malicious attack, nor as a comment to the ongoing social debate. GOG should focus only on games. We acknowledge that and we commit to it."